全文可编辑-西班牙葡萄酒红酒目标客户消费者分析报告-外文版培训课件2024.10.pptVIP

CONSUMERSBRANDS

Targetaudience:Winedrinkers

inSpaiConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Wine’’(onlyshowntorespondentsoflegaldrinkingage)tothemulti-pickquestion’’Whichofthesebeverageproductsdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewofwinedrinkersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkwinedrinkersinSpain(’’targetaudience’’)againsttheaverageSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

WinedrinkersinSpain

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Winedrinkerstendtobeolder,51%arepartofGenerationX.

50%ofwinedrinkersaremale.

Manywinedrinkershaveahighannualhouseholdincome.

Winedrinkersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

Ahappyrelationshiphasmoreimportancetowinedr