全文可编辑-西班牙汽车用户分析报告：Ford福特-培训课件.pptVIP

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CONSUMERSBRANDS

Cars:ForddriversinSpaiConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofForddriversinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkForddriversinSpain(’’brandusers’’)againstSpanishcardriversingeneral(’’categoryusers’’),andtheoverallSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

FordisthesecondmostdrivencarmakeinSpainafterCitroënandhasausershareof9%

Managementsummary:brandusageandcompetition

Top10mostdrivencarmakesinSpain

Citroën

For9%

9Renault

8%

Volkswagen

SEA7%

7Audi

Peugeo7%

6Opel

Toyota

5%

5%

4

Notes:Whatbrandisyourprimarilyusedcar?;SinglePick;Base:n=1,838cardrivers

Sources:

ConsumerInsightsGlobalasof