大学英语跨文化交际_Introduction.pdfVIP

先天下之忧而忧，后天下之乐而乐。——范仲淹

Introduction

I.TeachingObjectives

1.Tounderstandthedefinitionofglobalizationanditsorigin,modernconceptaswell

ascontributingelements.

2.Tounderstandthetrendofculturemergeandtherealityofculturediversity.

3.Tounderstandthedisadvantagesofculturediversityandstrategiesforovercoming

them.

II.Leadingin

III.TeachingProcedures

Step1

Havethestudentslistentothelead-incaseTheWordCar.

Askthestudentswarming-upquestions:

WhatisMondeo?

(AbrandofFordcarcompany.)

WhydoesFordsourceglobally?

(Toreducethecostsbymeansofspecializationsoastobemorecompetitivean

intenseinternationalcompetition.)

Canyoudescribethephenomenonbyoneword?

(Globalization)

Whatcompetenceisneededinsuccessfullydoingbusinessinternationally?

(Effectiveinterculturalcommunicationcompetence)

先天下之忧而忧，后天下之乐而乐。——范仲淹

Step2

0.1.1Defineglobalizationfromdifferentstandpoints.

Fromeconomicstandpoint

Viewedpurelyfromaneconomicstandpoint,globalizationisconsideredasaprocessof

increasinginvolvementininternationalbusinessoperations.

Fromsociologicalviewofglobalization

Globalizationoccurswhentheconstraintsofgeographyonsocialandcultural

arrangementsrecedeaspeoplearoundtheworldbecomeincreasinglyawarethattheyare

receding.

FromMarxistphilosophy