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CONSUMERSBRANDS

Targetaudience:Frequent

travelersinSpaiConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Morethan10times’’tothesingle-pickquestions’’Howoftenhaveyoutraveledforprivatepurposesinthepast12months?’’and/or’’Howoftenhaveyoutraveledforbusinesspurposesinthepast12months?’’.

ThereportoffersthereaderacomprehensiveoverviewoffrequenttravelersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkfrequenttravelersinSpain(’’targetaudience’’)againsttheaverageSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

FrequenttravelersinSpain

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Frequenttravelerstendtobeyounger,23%arepartofGenerationZ.

57%offrequenttravelersaremale.40%offrequenttravelershaveahigh

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