原创力文档- 1、本文档共60页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
PAGE1
Copyright?2020McGraw-HillEducation.Allrightsreserved.
NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.
InternationalMarketing,18e(Cateora)
Chapter5Culture,ManagementStyle,andBusinessSystems
1)Adaptationrequiresbusinessexecutivestoforsaketheirwaysandchangetolocalcustoms.
2)KylerecentlytransferredtoNorwayandisworkingwithBrittonamarketingidea,buttheirdifferentapproacheshavecreatedaquandary.IfKyledoesntunderstandBrittscustoms,heismorelikelytoevaluateBrittsbehaviorbyrelyingonwhatisfamiliartoher.
3)Electivesarebusinesscustomstowhichadaptationishelpfulbutnotnecessary.
4)Inordertobesuccessful,abusinessshouldrecognizeandaccommodateanyculturalimperativesassociatedwithaforeignentity.
5)Themajorityofbusinesscustomsfitintotheculturalelectivecategory.
6)Themasterofdestinyphilosophyisbasedontheideathatindividualsarenotincontroloftheirownfuturesbutareatthemercyofdecisionsmadebybusinessandgovernment.
7)TheacceptanceoftheindependententerpriseasaninstrumentofsocialactionisafundamentalconceptofU.S.corporations.
8)Thenotionthatcompetitioniscrucialforefficiency,improvement,andregenerationisfundamentaltoWesternmanagementpractices.
9)HighPowerDistanceIndexcountriesaremoreegalitarianthanlowPowerDistanceIndexcountries.
10)Thethreetypicaldecision-makingpatternsaretop-levelmanagementdecisions,decentralizeddecisions,andcommitteeorgroupdecisions.
11)Family-runbusinessesaremorelikelytofollowthepatternoftop-levelmanagementdecisionmaking.
12)Inthecommitteedecisionsetup,everycommitteemembermustbeconvincedofthemeritsofthepropositionorproductinquestion.
13)Workersincountrieshigherinindividualismandlowerinpowerdistanceshowmorecommitmenttotheircompaniesthanworkersincountr
文档评论（0）