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InternationalMarketing,18e(Cateora)
Chapter4CulturalDynamicsinAssessingGlobalMarkets
1)Mostmarketsarestaticandtypicallydontchange.
2)Themannerinandamountwhichpeopleconsume,thepriorityofneedsandwantstheyattempttosatisfy,andthemannerinwhichtheysatisfythemarefunctionsoftheirculture.
3)Cultureencompassesthesumtotalofknowledge,beliefs,art,morals,laws,andcustomsacquiredbymembersofasociety.
4)Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.
5)Accordingtotraditionaldefinitions,cultureistransmittedfromgenerationtogeneration.
6)AccordingtoJamesDayHodgson,formerU.S.ambassadortoJapan,cultureislikeaglassceilingthatcanbeseenthroughandeasilyunderstoodandacquired.
7)DutchmanagementprofessorGeertHofstedearguesthatcultureprovidesaguideforhumansonhowtothinkandbehave.
8)Acculturationreferstotheprocessofbecominganagentofchangethroughinnovation.
9)AccordingtoJaredDiamondinnovationsspreadfasternorthtosouththaneasttowest.
10)AccordingtoPhilipParker,amarketingprofessor,therearestrongcorrelationsbetweentheclimateofaregionandthepercapitaGDPofcountriesinthatregion.
11)MuchofAmericantradepolicyisbasedoncotton,whichwastheoriginalsourceoftheVirginiacolonyseconomicsurvivalinthe1600s.
12)Ofthefourapproachestogovernancefoundinthe20thcentury,colonialismwastheonlyapproachthatsurvivedWorldWarII.
13)Thefamilyisanexampleofasocialinstitution.
14)Marketerswithlittleornounderstandingofareligionmayreadilyoffenddeeplybecausetheinfluenceofreligionisoftenquitestrong.
15)Formostpeople,thefirstsocialinstitutionoutsideofthehometheyareexposedt
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