商务英语BEC高级阅读题精讲.pdfVIP

其身正，不令而行；其身不正，虽令不从。——《论语》

商务英语BEC高级阅读题精讲

商务英语BEC高级阅读题精讲(1)

Inthelastfewyears,managersthroughout

industryhaveseenmorechanges

thanmanyofthemcouldhaveexpectedtoseein

theirentireworkinglives

havingtomunicateinformationwhichoftenleads

tofeelingsofinsecurity

hasbeeakeyactivity.Frombeingregardedas

relativelyunimportantinmany

panies,managementemployeemunicationhasbeea

centralcorporate

need.

ConcordiaInternationalprovidesagoodexleofa

panythathas

adjustedwelltothechangingneedsfor

munication.since1995,Concordia

hasbeenturnedinside-outandupside-down,to

ensurethatitisamarketing

第1页共25页

其身正，不令而行；其身不正，虽令不从。——《论语》

–led,customer-responsivebusiness,onethat

looksoutwardsatcustomersand

petitors,ratherthaninwardsatitsownprocesses

andthewaythingswere

doneinthepast.Inthelasteightyears,

Concordiahasreduceditsworkforce

bymorethan80.000people-or35%-ona

voluntarybasis,withfurther

downsizinganticipated.

Frombeinganengineeringpany,Concordiaisnow

remakingitselfasa

servicepany.Theroleofemployeemunicationin

suchacontextisto

buildpeople’sself-confidence,topersuadethem

that,althoughitisinevitable

thatthechangeswillgoahead,theyalsobring

withthemnewopportunitiesfor

employees.However,thisisnotaneasytask.

Peopletendtobeskepticalof