MMA群邑2024现代营销全指南AI制胜AI如何影响市场营销的四大关键支柱产品价格促销和地点英文版123页.pdf

Modern

Marketing

Reckoner

WINNING

WITHAI

Modern

Marketing

Reckoner

THISREPORTEXPLORESTHEINFLUENCEOFAIONTHE4KEYPILLARS

OR‘P’sOFMARKETING-PRODUCT,PLACE,PRICEPROMOTIONS.

INDEX

INTRODUCTION

•ArtificialIntelligence-CreatedandPoweredbyHumanIntelligence01

•BadIngredientsSpoilaGreatRecipe-LeadWithHigh-QualityDataToExcel02

inAI

•ForewordbyAseemKaushik,CountryManagingDirector,L’orealIndia;03

MMAGlobalIndiaMemberCompany.

•Chairman’sRemarks-TheAIImperative:TransformingMarketing04

FromTheGround-Up.

AIINPRODUCTPACKAGING

•RoleofAIinProductDesignPackaging06

•POVsonAIinProductPackaging09

AIINPLACE,PRICE(DISTRIBUTIONE-COMMERCE)

•UnleashingthePowerofAI:TransformingDistributionandeCommerce12

•BohemianRhapsody13

•AI:FromSci-FiHypetoE-commerceReality15

AIINPROMOTIONALMARKETINGSTRATEGIES

AIsImpactonUnderstandingandEnhancingtheCustomerJourney

•WinningWithAI19

•TheInfluenceofAIacrosstheConsumerPurchase