2023年6月英语四级真题及答案.pdfVIP

PartIWriting(30minutes)

RecreationalActivities

Directions:Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.

Youshouldwriteatleast20wordsfollowingtheoutlinegivenbelowinChinese.

.娱乐活动多种多样

2.娱乐活动可能使人们受益，也可能有危害性

3.作为大学生，我的看法。

PartIIReadingComprehension(SkimmingandScanning)(15minutes)

ediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriate

mediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusonattentionon

seventypesofadvertising:television,newspapers,radio,magazines,out-of-home,Internet,anddirectmail.

Television

Televisioninanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.Whenyou

considerthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcan

understandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,

theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeof

communication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.

Televisionsinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyan

increasinglynarrowsegmentoftheaudience,theGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.

HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementproje