医院宣传研究热点、问题及趋势分析.pdfVIP

RESEARCHREPORT研究报告

医院宣传研究热点、问题及趋势分析

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徐瑶李茜黄汇慧吴淑芬

【摘要】

目的：探索国内医院宣传研究热点及演变趋势，结合实际问题提出讨论与建议。方法：以中国知网（CNKI）、万方

平台中收录的医院宣传相关文献为检索对象，检索1993年1月～2022年12月发表的文献，统计论文发表年份、作者机构分布、主

题词共现和聚类、突现词分布情况。结果：检索出有效文献1436篇；热点集中在医院宣传与对外关系、医院宣传与意识形态、医

院宣传实践、医院宣传与媒介形式演变、医院宣传与文化建设、医院宣传与舆情6个方面。结论：医院宣传工作应进一步坚持党

建引领，加强品牌建设，推进媒体融合，加强合作提升研究水平。

【关键词】

医院宣传研究热点趋势文献计量学分析

中图分类号R197文献标识码ADOI10.19660/j.issn.1671-0592.2024.1.18

Analysisofhotspots,issues,andtrendsinhospitalpublicityresearch/XUYao,LIQian,HUANGHuihui,WU

Shufen//ChineseHospitals.-2024,28(1):77-80

【Abstract】

Objective:ToexploretheresearchhotspotsandevolutiontrendsinthefieldofhospitalpropagandainChina,andtopropose

referencesuggestionsbasedonthepracticalissues.Methods:TheliteraturerelatedtohospitalpublicityincludedintheChinaKnowledge

Network(CNKI)andWanfangplatformwasusedasthesearchobjecttoretrievetheliteraturepublishedfromJanuary1993toDecember

2022,andstatisticswereobtainedontheyearofpublicationofthepapers,thedistributionofauthorsorganizations,theco-occurrence

andclusteringofthesubjectterms,andthedistributionoftheemergentterms.Results:Atotalof1,436validdocumentswereretrieved;

thehotspotsfocusedonsixaspects:hospitalpublicityandexternalrelations,hospitalpublicityandideology,hospitalpublicitypractice,

hospitalpublicityandtheevolutionofmediaforms,hospitalpublicityandculturalconstruction,andhospitalpublicityandpublicopinion.

Conclusion:HospitalpublicityworkshouldfurtheradheretotheleadershipofPartybuilding,strengthenbrandbuilding,promotemedia

integration,andstrengthencooperationtoenhance