【茶饮行业营销】霸王茶姬品牌手册-+以东方茶会世界友.pptx

CHAGEE，MEETTEA FRIENDS

PARTBRANDSTORYPARTCOREADVANTAGEPARTBRANDPOSITIONINGPARTSERIESOFPRODUCTSPARTBRANDIMAGEOUTPUTPARTSPACEIDENTITYPARTLATESTBRANDACTIVITIESPARTBRANDSTRENGTH2 4 6 81 3 5 7CATALOGUE

1BRAND STORY

““?愲?╃硅槏(◥?)

GLOBALLAYOUT

100000K+360+3000+2000+

2CORE ADVANTAGES

BRANDDIFFERENTIATION

“““霸王茶姬使用的有机茶品类均来自生态茶山原叶直采，拒绝使用茶渣、茶粉原葉霸王茶姬所使用的的奶，均为牧场新鲜牛乳，绝不使用奶精等勾兑阳光牧场新鲜牛乳霸王茶姬门店所用鲜果均为生态果园现摘直供，自然种植，烂果必弃，过时不食生态果园现采现送

3BRAND PROPOSITION

BRANDPYRAMID

““BRANDPOSITIONING

4PRODUCT SERIES

????知音难觅 茶香可寻RMB20?$HAOEE,MEETTEAFRIENDS

????$HAOEEMEETTEAFRIENDS春日桃桃桃运暴涨涯蔄僱呠卓?????蘡???????

????$HAOEE,MEETTEAFRIENDS乌山可可 多点快乐28RMB?紤郐蘡?侮佅?昶????1PDLZ????匉忘駈

涯呠?欫????????妴????$HAOEE,MEETTEAFRIENDS花田乌龙 错过难逢RMB20?

RMB18?

???$HA?OEEMEETTEAFRIENDS22RMB浮生—普普夜暴富崽龏Y?兜崋?尪 lotus搋祪?I ??腚9.704461

BRAND

INTERIOR DESIGN

榫卯有戏，空间骨骼中国古代建筑榫卯结构应用

西方元素X东方元素国际化视觉符号定制地砖

7LATEST BRAND ACTIVITIES

辣目洋子霸王茶姬茶推官

TOcHENGDUMEETTEAFRIENDS9.19—9.21???僱擳騟?猰歌?3?cHAGEEMEETTEAFRIENDS

cHAGEEMEETTEAFRIENDS???????紤?ぐ緸絞??霢?崨?灶?1?+

????傈??V妃鵂?+傈??3600+匉9剢剒?涸?孞??呟蔄??ゑ?桬蘡?挽遳??

???溏????YYDS?晥?蘡?t絟???1200+匉

?蟬???劓????猧蒜礵???涸?剢崞???エ漋?駈僽僱擳騟剒抠涸絁?崞???

bawangchaji

SHIYINHUIbawangchaji

SHIYINHUIBaWangChajifirststorewasofficiallyopenedinYunnan,ChinaonNovember17,2017.Thefirstcupof“BoYaJueXian”waslaunched.The“realteawithfreshmilk”erahasstarted.OnJune23,2021,TheheadquartersofBaWangChaJimovedfromKunmingtoChengduIFS(InternationalFinancialCenter),

andbranding2.0hasbeenlaunched.

CHAGEEMEETTEAFRIENDS

BRAND STRENGTH

CHAJI

国潮企业管理（云南）