考研英语一阅读历年真题2023.pdfVIP

考研英语一阅读历年真题2023

考研英语一阅读历年真题2023

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考研英语一阅读历年真题1

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Theroughguidetomarketingsuccessusedtobethatyou

gotwhatyoupaidfor.Nolonger.Whiletraditionalpaid

mediasuchastelevisioncommercialsandprint

advertisementsstillplayamajorrole,companiestodaycan

exploitmanyalternativeformsofmedia.Consumerspassionate

aboutaproductmaycreate“owned“mediabysendingemail

alertsaboutproductsandsalestocustomersregisteredwith

itsWebsite.Thewayconsumersnowapproachthebroadrange

offactorsbeyondconventionalpaidmedia.

Paidandownedmediaarecontrolledbymarketerspromoting

theirownproducts.Forearnedmedia,suchmarketersactas

theinitiatorforusersresponses.Butinsomecases,one

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marketersownedmediabecomeanothermarketerspaidmedia

forinstance,whenanecommerceretailersellsadspace

onitsWebsite.Wedefinesuchsoldmediaasownedmediawhose

trafficissostrongthatotherorganizationsplacetheir

千里之行，始于足下。

contentorecommerceengineswithinthatenvironment.This

trend,whichwebelieveisstillinitsinfancy,effectively

beganwithretailersandtravelproviderssuchasairlinesand

hotelsandwillnodoubtgofurther.JohnsonJohnson,for

example,hascreatedBabyCenter,astandalonemediaproperty

thatpromotescomplementaryandevencompetitiveproducts.

Besidesgeneratingincome,thepresenceofothermarketers

makesthesiteseemobjective,givescompaniesopportunities

tolearnvaluableinformationabouttheappealofother

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companiesmarketing,andmayhelpexpandusertrafficfor

allcompaniesconcerned.

Thesamedramatictechnologicalc