新标准商务英语阅读教程4-教学课件U1.pptx

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2025-02-28 发布于广东
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新标准商务英语阅读教程4-教学课件U1.pptx

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UnitBusinessmodels1

1Businessmodelsarenotsetinstoneandcanevolveovertime.Forexample,manycompanieshaveshiftedfromtraditionalbrick-and-mortarretailstorestoonlinesalesduetochangingconsumerpreferencesandadvancementsine-commercetechnology.Whatotherpopularbusinessmodelsdoyouknow?Thereareseveralpopularbusinessmodelsthatcompaniesusetogeneraterevenueandachieveprofitability.Someoftheseinclude:Freemiummodel:Inthismodel,acompanyoffersabasicversionofitsproductorserviceforfree,whilechargingcustomersforpremiumfeaturesoradditionalservices.Franchisemodel:Thismodelinvolveslicensingaprovenbusinessconcepttoindividualfranchisees,whothenoperatetheirownlocalizedversionsofthebusinessunderthebrand’sumbrella.Fastfoodchainsandcoffeeshopsliketousethismodel.

Direct-to-consumer(DTC)model:Inthismodel,acompanysellsitsproductsdirectlytoconsumers,bypassingtraditionalretailchannels.DTCbrandsoftenusee-commerceplatformsandsocialmediamarketingtoreachtheirtargetaudience.Wholesalemodel:Inthismodel,acompanysellsitsproductstoretailersordistributorsatawholesaleprice,whothensellthemtoconsumersatamarkup.Manymanufacturersandsuppliersusethismodeltoreachawideraudience.Licensingmodel:Thismodelinvolvesgrantingpermissiontoanothercompanyorindividualtouseacompany’sintellectualproperty(IP),suchaspatents,trademarks,orcopyrightedmaterial,inexchangeforroyaltiesorfees.

2Ifgivenachancetobuildyourowncompany,whichkindofbusinessmodelwouldyouadopt?Why?IfIweretobuildacompany,Iwouldlikelyadoptasubscription-basedbusinessmodel.Hereareafewreasonswhy:1.?PredictablerevenueAsubscriptionmodelprovidesasteadyandpredictablestreamofrevenue.Thisiscrucialforlong-termfinancialplanningandstability.Knowingthatacertainamountofmoneywillcomeinregularlyal