会展旅游活动策划书.pdf

.

（京津冀协同发展下的河北旅游业发展策略）

人文学院中文一班刘梦兰

学号：201422400534

精word范本！

.

目录

（一）活动背景···········································4

（二）SWTO分析·········································4

2.1优势（Strength）分析································4

2.2劣势（Weakness）分析································5

2.3威胁（Threa）分析··································6

2.4机遇（Opportunity）分析·······························6

（三）活动目的及意义·····································6

（四）活动目标及主题·····································7

（五）活动具体设计与安排·································7

5.1活动一：网上评比河北人气景点·····················7

第一步：选出人气景区前三甲······················7

第二步：幸运获奖者被赞助旅游·····················8

第三步：总结前三甲景点之旅······················8

5.2活动二：开展河北旅游景点研讨会··················8

会议概要·········································8

会议具体内容·····································9

会议具体安排·····································9

会议日程及议程··································10

5.3活动三：燕赵之旅展览会···························11

展区设计概要（图/文）·····························11

具体展区设计····································11

精选word范本！

.

第一展区：河北自然景点展区·······················11

北戴河·····································11

野三坡·····································11

苍岩山·····································12

第二展区：河北历史文化名城镇展区··················12

邯郸馆······································12