跨文化商务交际Chapter 4 Cultural Values.ppt

InterculturalCommunication

inBusinessContrastingCulturalValuesChapter4

Contents1.CulturalDifferences2.PowerDistance3.Collectivism-Individualism4.Masculinity-Femininity5.UncertaintyAvoidanceCompanyL/O/G/O

WearelearningEnglish,weareadoptingourselvestoanewculture,wearelearninganewculturalsoftware.Withtheknowledgewehavelearned,wecanhaveabettercommunication.Butallofthesedonotnecessarilyleadtosuccessfulcommunication,asweoftenrespondorreactbydoingmoreofwhatwedidinthepast.Akindpreparationorpre-knowledgecanonlyworkinacertainway.MostoftenWeworkinaculturalwayofourown.1.Culturaldifferencesinvalues

AgroupofChineseprofessorswerevisitingOxfordUniversity.Theywereservedwithwesternfoodforthethreemealsaday.Aboutoneweeklater,somerefusedtotakesuchmealsandchosetocookChinesefoodforthemselves.

MostoftheOxfordUniversityprofessorsordoctorslectureintheirway.Theysitonthedesknowandthenfortheirlectures.Theyarejustbeingthemselves.Theysometimesdonothaveafixedtopicandjusttalkandtalk.Theyevendonotmindwhethertheirstudentsfollowthimornot.

Peoplearesittingorlyingonthegrassforleisureinpublic.

WhyaretheChineseandthewesternerssodifferentinsomanyways?Infood,time,talking,sex,friendship,nature,children,family,work,education,andsocialrelationships,almosteverything.Thekeyistheirdifferentattitudestowardsvalues.Theculturetheyhaveenjoyedalltheirlife.Agreatmanhashelpedushowtounderstandthesedifferenceswithhisfourvaluedimensions.

PowerdistanceCollectivism-individualismMasculinity-femininityUncertaintyavoidance

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