原创力文档- 1、本文档共31页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
CrackingtheCodeof
TikTokShop:Howfirstmoverbrandsare
findingsalessuccess
March2024
?2024NielsenConsumerLLC.AllRightsReserved.
YourPresentersTodayAnna
Your
Presenters
Today
AnnaMayo
VicePresident
NielsenIQBeautyVertical
2?2024NielsenConsumerLLC.AllRightsReserved.
2
TopTakeaways
TopTakeaways
TikTokShopisanewretailpowerhouse,andgrowingquickly
2BeautyisatopcategoryonTikTokShop
2
3Yes,theshopperisyoung,buttheplatformisreachingbeautybuyersacrossallgenerations
3
4BrandsarespendingbigonTikToktostandout
4
TherearemanywaystofindsuccessonTikTokShop,butnotallbrandsaretakingadvantageofthisnewretailplatform
3
3
?2024NielsenConsumerLLC.AllRightsReserved.
AboutNielsenIQBeauty
ThemissionofNielsenIQsBeautyVerticalistoempowermanufacturersandretailersacross
thebeautylandscapewiththemost
comprehensiveinsightsandanalytics-all
groundedintheindustrysmosttrusteddata.
WedeliveraFullViewofthebeautyconsumer
-wherevertheyshop,enablingstrategicdecision-makingwithconfidence.
Withouruniqueofferingsandbeauty
expertise,wehelpourclientsactonthetrendsandconsumerbehaviorsthatwillimpact
theirbusinesstodayandinthefuture.
4?2024NielsenConsumerLLC.AllRightsReserved.
4
ABOUTSPATE
Spate’sdatacapturesconsumers’intent,whichisaclosepreemptivesignaltopurchase,sheddingsomenewandcomplementary
perspectivesonsalesdataatthetopoftheconsumerfunnel.
SocialMediaisaboutconsumers’aspirations.Consumersare
buildingthepersonaofwhotheywanttobe,notnecessarily
reflectingtheiractualbehaviour.
SearchData,a“digitaltruth
serum,”revealsanhonestpictureofconsumerdesires.Peoplewill
searchsomethingtheymaynotbecomfortableaskingtheirmotherorbestfriend.Accordingtoa
correlativestudybetweenSpateandNIQ,searchisastrong
indicatoroffuturesales.
AWARENESS+CONSIDERATION
SPATE
Data
INTE
文档评论（0）