职场实用英语交际教程（初级）—教师用书_Unit 8.docx

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Teacher’sBookforUnit8

Unit8Introduceanewproduct

Startingup

Abouttheunit

Inbusiness,weoftenrecommendnewproductsorservicestocustomers.Inordertopersuadecustomersofthebenefitsofourproductsorservices,weneedtomakeanattractiveproductintroduction.Thisunitpresentsthepreparationswhichneedtobemadebeforepreparingaproductintroductionandofferssomestrategieswhichcanhelptoorganisetheintroductionspeech.Aftercompletingthisunit,Sswillbeabletointroduceanewproducttocustomers.

Teachingobjectives

Whenteachingthisunit,theTshouldenableSsto

notedownkeyproductinformationandcustomerconcerns(ScenarioSetthetask);

listtwotothreekeypointsyouneedtoconsiderwhenpresentinganewproduct(Prepareforthetask);

introduceanewproducttocustomers(DevelopthestrategiesFulfilthetask).

Teachingsuggestions

TheTcanpresentthisunitindifferentways.Aproduct-orientedapproachissuggested.Withthisapproach,theTcanguideSsthroughtheoutputtaskbyshowingthemhowtopreparethenecessaryinformationandhowtoorganisetheproductintroduction.

Motivating

AskSstodiscusshowtopresentanewproducttocustomers.

Enabling

Scenario

Introduce“Scenario”andhelpSstogetbackgroundinformationaboutthetask,e.g.theidentityofthecustomerandtheseller,andtheproduct—thetravelpackage,etc.

AskSstodiscussinpairswhatinformationthesellerhastocollectbeforeintroducingtheproductsorservicestothecustomers.

Explaintheinterculturaltip.

Setthetask

AskSstolistentotheconversationandaskthemwhatthetaskisforPenny.

ListenagainandaskSstofinishthetasksin“Understandthetext”.

Explainthevocabularyandcareertip.

CheckSs’answerstothetasksin“Languageinfocus”.

Prepareforthetask

By“Reading”“Listening”,askstudentstonotedownsomefeaturesofthetravelpackageandsomeofthecustomers’concerns.

En