全文可编辑worldreportmarket-瑞典共享汽车用户分析报告：Taxi Stockholm-培训课件.ppt

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CONSUMERSBRANDS

Ridesharing:TaxiStockholm

usersinSwedeConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofTaxiStockholmusersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkTaxiStockholmusersinSweden(’’brandusers’’)againstSwedishridesharingusersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof26%,TaxiStockholmisoneofthetop3ridesharingservicesinSweden

Managementsummary:brandusageandcompetition

Top10mostusedridesharingservicesinSweden

Uber

50%

Bolt

48%

TaxiStockholm

26%

Sverigetaxi

21%

TaxiKurir

15%

TaxiGöteborg

11%

Cabonline

TaxiSkåne

Taxi97

Taxi9%

8%

7%4

Notes:Whichoftheserideshari