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新编大学英语(第三版)综合教程 4浙江财经大学编Unit6Culture Studies.ppt

新编大学英语(第三版)综合教程 4浙江财经大学编Unit6Culture Studies.ppt

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Risk:AWordFromAncientGreece2.WhatMakesaRisk-Taker3.CulturalDifferencesinHowChineseandAmericansviewrisksandrisk-taking.

1.Risk:AWordFromAncientGreece

oday,thewordriskisusedineverydayspeechtodescribetheprobabilityofloss,eithereconomicorotherwise,orthelikelihoodofaccidentsofsometype.Ithasbecomeacommonword,andisusedwhethertheriskinquestionisquantifiableornot.Butwhatistheoriginoftheterm?AsDNVintroduced‘Managingrisk’asthecommontermforallitsactivitiesin1997,asearchfortheoriginofthewordmadesense.Inaninternationaldebateonriskterminology,aprofessorinlinguisticsexplainedsomeofthebackground,indicatingthattheorigincouldbetracedbacktoHomer’sworks.Overview

WithsomehelpfromaprofessorandstudentsinAthens,theexactreferencewasfound.Fromthevarioussourcesidentified,itwasthenpossibletotracethedevelopmentoftheexpressionallthewayfromHomertoourtime.Thevariousformsofsystematicuseofriskanalysisandriskmanagementstrategiesarenormallytracedbacktothelatefiftiesorearlysixties.Theirusespreadlargelydrivenbystatutoryframeworksfortheregulationofsafety,healthandenvironmentalrisks.Riskassessmentmethodshavebeencontinuouslyrefinedanddeveloped,andtodayvariousformsofriskassessmentmethodsarecrucialforsocietalandcommercialdecision-making.

Theetymologyoftheterm‘risk’isinteresting.Atthesametime,itisancienthistory.ThetermriskmaybetracedbacktoclassicalGreekrisk,meaningroot,stone,cutfromfirmland,andwaslaterusedinLatinforcliff.LatinandvulgarLatinresicum,risicum,riscus:cliff,récif,FelsklippearetheoriginsofItalianrisico,risco,rischio,SpanishriesgoandFrenchrisque.TheoriginaltermisusedinHomer’sRhapsodyMofOdyssey“Sirens,Scylla,CharybdeeandthebullsofHelios(Sun)”.OdysseustriedtosavehimselffromCharybdeeat

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