全文可编辑worldreportmarket-瑞士先买后付信用卡目标客户消费者分析报告-外文版培训课件2024.10.ppt

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CONSUMERSBRANDS

Targetaudience:Buynow,paylaterusersinSwitzerland

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Yes’’ormoretothequestion’’HaveyouusedanyBuynow,paylateroptionsforpurchasesinthepast12months?’’.

Thereportoffersthereaderacomprehensiveoverviewofbuynow,paylaterusersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkbuynow,paylaterusersinSwitzerland(’’targetaudience’’)againsttheaverageSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Buynow,paylaterusersinSwitzerland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Buynow,paylateruserstendtobeyounger,46%areMillennials.

50%ofbuynow,paylaterusersarefemale.

38%ofbuynow,paylaterusershaveahighannualhouseholdinco