多模态话语分析视角下游戏宣传片本地化研究_.pdfVIP

ABSTRACT

Inrecentyears,theChinesevideogameindustryhasexperiencedrapidgrowth,

withmanydomesticgamesgainingincreasingrecognitionoverseas.Consequently,

thereisagrowingdemandforgamelocalization.Asproductsofhumaningenuity,

gamesarerootedinrealityandinherentlyencompassnumerousculturalelements.

Therefore,gamelocalizationalsoentailscross-culturalcommunication.Promotional

videosserveasvitaltoolsforgamestudiosorcompaniestopromotegamefeatures

andgameplayinanengagingmannerthatattractslike-mindedplayers.However,

currentlymostgamePVlocalizationprojectsprimarilyfocusonsubtitletranslation,

narrowlypursuingtextualcomprehensionwhileneglectingtheneedfora

comprehensiveaudio-visuallocalizationeffect.Thisdeficiencyhampersaudience

understandingandsignificantlydiminishescommunicationeffectiveness.Henceforth,

thispaperaimstogetridofthelimitationsinflictedbysubtitletranslationandexplore

appropriatemodesofdiffusionfromtheperspectiveofmultimodalitiessuchasvisual,

auditiveandothermodalities.

GamepromotionalvideoisaformofMulti-ModalDiscoursethatincorporates

language,imagery,music,andothersymbolicsystems.Thispaperwilltake

AntiquarianBackgroundStoryPVfromthegameIdentityⅤasitscaseandutilizesthe

theoreticalframeworkofMulti-ModalDiscourseAnalysis.Throughanexamination

offourdimensionsincludingculture,context,content,andexpression,thispaperwill

analyzehowtoenhancetheexpressionofgamepromotionalvideosbycoordinating

differentmodalitiestocompensateforanylackinsubtitletranslation.Additionally,it

willsummarizelocalizationissuesandproposeco