邮轮旅游产品的内涵天津海运职业赵莹莹课件.pptx

邮轮旅游产品的内涵TheConnotationofCruiseTourismProducts天津海运职业学院赵莹莹TianjinMaritimeCollegeZhaoYingying

目录Content邮轮旅游产品定义DefinitionofCruiseTourismProducts1邮轮旅游产品构成CruiseTourismProductComposition2邮轮旅游产品层次CruiseTourismProductLevel3

邮轮旅游产品定义DefinitionofCruiseTourismProducts

1供给者角度SuppliersPerspective邮轮旅游产品定义DefinitionofCruiseTourismProducts邮轮旅游产品是指邮轮公司借助一定的旅游资源和旅游设施，为旅游者提供的满足其在邮轮旅游过程中综合服务需要的组合。Cruisetourismproductsrefertothecombinationofcruisecompaniesprovidingcomprehensiveservicesfortouristsbymeansofcertaintourismresourcesandtourismfacilitiestomeettheircomprehensiveserviceneedsintheprocessofcruisetourism.

游客乘坐邮轮航行TouristsSailonaCruiseShip游客享受邮轮的设施和服务Visitorscanenjoythefacilitiesandservicesofthecruiseship交通Traffic邮轮旅游目的地CruiseTourismDestination邮轮的双重功能TheDualFunctionsofCruiseShips

2需求者角度DemandersPerspective邮轮旅游产品定义DefinitionofCruiseTourismProducts邮轮旅游产品是指旅游者以货币形式向邮轮旅游经营者购买的全部有形产品与无形产品的总和。即游客在一次完整的邮轮旅游消费过程中，可以得到满足需求与欲望的有形产品和无形服务。Cruisetourismproductsrefertothesumofalltangibleandintangibleproductspurchasedbytouristsfromcruisetourismoperatorsinmonetaryform.Thatis,touristscangettangibleproductsandintangibleservicestomeettheirneedsanddesiresinacompletecruisetourismconsumptionprocess.

世界美食WorldFood免税商品Duty-freeGoods心理体验PsychologicalExperience

邮轮旅游产品定义DefinitionofCruiseTourismProducts在实际经营中，邮轮公司提供的邮轮旅游产品是以邮轮旅游航次作为具体的表现形态，并且以航次为单位在市场上进行售卖的。ntheactualoperation,cruisetourismproductsprovidedbycruisecompaniesaresoldinthemarketbycruisetravelasaspecificformofexpression.

邮轮旅游产品构成

CruiseTourismProductComposition航行船只NavigationVessel航行服务NavigationService航行时间SailingTime航行线路NavigationRoute

1航行船只NavigationVessel邮轮旅游产品构成

CruiseTourismProductComposition构成邮轮旅游产品的必备要素EssentialElementsofCruiseTourismProducts

邮轮的设施

CruiseFacilities吨位CruiseTonnage设施设备FacilitiesandEquipment空间与布局SpaceandLayout装饰装潢Decoration

邮轮的形象

The