《高级商务英语听说2》答案.pdf

高级商务英语系列教材

高级商务英语听说2

习题答案

Unit1Branding

PartBInandOut

ClipOneUnderstandingBranding

1.Listentotheaudioclipandcompletethefollowingsentencesaccordingtowhat

youhaveheard.

1）thoughts;feelings;associations

2）fun;caring;cheeky;value;quality

3）authentically;pretendtobesomethingtheyarenot

4）reinventingthemselves;occasionallysurprisingtheircustomers

5）theirstaff;theircustomers

2.Listentotheaudioclipagainandcompletethefollowingpassageaccordingto

whatyouhaveheard.

1)research

2)learning

3)ignite

4)stakeholders

5)data

6)profiles

7)feedback

8)awareness

9)promising

10)personality

11)positioning

12)strategy

13)culture

14)integrated

15)controlsystems

ClipTwoBrandPerception

Listentotheaudioclipandcompletethefollowingsentencesaccordingtowhatyou

haveheard.

1.encroachonApple’shaloofcool;underminethebrand

2.autonomous;humane;contradictalotof;perceivedtobe

3.fromastrategicstandpoint;clearlyarticulatedwhatitsbrandstrategyis

4.peopleareabsolutelysteadfastlyevangelistofthatbrand;theypay30%morefor

them

5.haveverygracefullyandartfullytakentheirlegacyvalue;completelytransitit

intosoftware,businesssolutions

ClipThreeBestBrandsforComfortableShoes

1.Listentotheaudioclipandcompletethefollowingtableaccordingtowhatyou

2

haveheard.

BrandFeatures

ECCOoffersomethingthatmanyoftheothercomfortbrandsdont,

extremelytrendystyling

BirkenstockWithfeaturessuchasarchsupport,raisedtoebars,anddeepheel

c