原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
大众一家VI规范更新
SVWClubVIguidebookrenew2015-01-07
VWClubLogoUseBL65%grayforthemainpartoflogoUseBL80%grayforthewordpart:theVolkswagenClubWhenthebackgroundisblack,usewhiteforlogo
RatiobetweenVWClublogoandVWlogoDiameterratiobetweenVWClublogoandVWlogois1:1.5
RatiobetweenVWClublogoandVWlogoDiameterratiobetweenVWClublogoandVWlogois7X/10(onlyformodelbrand)DiameterratiobetweenVWClublogoandVWlogois2X(onlyforVWclubprint)DiameterratiobetweenVWClublogoandVWlogois3X(onlyforBTLactivity)
DiameterratiobetweenVWClublogoandVWlogois100%(onlyforVWclubprint)DiameterratiobetweenVWClublogoandVWlogois70%(onlyformodelbrand)DiameterratiobetweenVWClublogoandVWlogois150%(onlyforBTLactivity)RatiobetweenVWClublogoandVWlogo
LogoBackgroundColorStandardGraylogoappliestothecolorbelowBL30%PleaseusewhitewhenthegraylogoisaboveBL30%
LogoBackgroundColorStandardLogoshouldnotbeusesonthecomplexbackground.Thepictureindicatesthewrongsample.
UsagestandardforlogowithspecialcraftUsefulllinefor3Dlogo
LogoforspecialuseThisisoptionalwhenitcomestoworkingwithmaterials.Mainlyapplytosymmetry.UsewhiteforlogowhenthebackgroundisblackUseBL65%grayforthemainpartoflogoUseBL80%grayforthewordpart:theVolkswagenClub
MinimumsizeofVWclublogoUsethisversionwhenlogo≥3.8cmx1.88cmUsetheversionwhichdoesnotincludeICONwhenlogo＜3.8cmx1.88cm
TVC/VideoStandard
PrintStandard-HorizontalVersionChinesecharacter:Bodycopyoffirstlevel:HYB2GJBodycopyofsecondlevel:HYB1GJ??Englishcharacter(digital):Bodycopyoffirstlevel:VWHead-BoldBodycopyofsecondlevel:VWText-BoldLogoheight=70%*2X,Centered“VWclub”logoheight=2xVisualareaThevisualareashouldnotbelessthan40%ofthewholeprint.ThevisualareacanbemaximallyonediameterawayformVWlogo.VW
文档评论（0）