2025年价格策略设置英语试题及答案.docx

2025年价格策略设置英语试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.Insettingthepriceforaproduct,whichofthefollowingconsiderationsaretypicallytakenintoaccount?

A.Costofproduction

B.Marketdemand

C.Competitorpricing

D.Governmentregulations

E.Brandimage

2.Whichofthefollowingpricingstrategiesisfocusedonmaximizingshort-termprofits?

A.Penetrationpricing

B.Skimmingpricing

C.Cost-pluspricing

D.Value-basedpricing

E.Loss-leaderpricing

3.Whatisthemaingoalofcost-pluspricing?

A.Toensurethatallcostsarecovered

B.Tomaximizethecompanysprofit

C.Tosetapricethatcoverscostsandareasonableprofitmargin

D.Toalignthepricewiththecompetitorspricing

E.Tosetapricebasedontheperceivedvalueoftheproduct

4.Thepsychologicalpricingstrategyisusedto:

A.Manipulateconsumerperceptionofvalue

B.Increasetheperceivedqualityoftheproduct

C.Lowertheactualpricetoattractmorecustomers

D.Setthepriceataroundnumberforsimplicity

E.Alloftheabove

5.Whenimplementingapenetrationpricingstrategy,whichofthefollowingisusuallytrue?

A.Theinitialpriceissetbelowthecostofproduction

B.Theinitialpriceissetabovethecostofproduction

C.Theinitialpriceissetbelowthemarketequilibriumprice

D.Theinitialpriceissetabovethemarketequilibriumprice

E.Theinitialpriceissettomaximizelong-termprofits

6.Whichofthefollowingfactorscanaffecttheelasticityofdemandforaproduct?

A.Theavailabilityofsubstitutegoods

B.Thetimeperiodconsidered

C.Thenumberofconsumersinthemarket

D.Thelevelofincomeoftheconsumers

E.Alloftheabove

7.Inamonopolisticcompetitionmarket,firmstypically:

A.Havenocontroloverthepriceoftheirproduct

B.Havelimitedcontroloverthepriceoftheirproduct

C.Cansetthepriceoftheirproductindependently

D.Mustfollowthepricesetbythedominantfirm

E.Cannotsettheirownpriceduetogovernme