2025年舆论导向商务英语试题及答案.docx

2025年舆论导向商务英语试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.ThefollowingstatementsabouttheimportanceofmarketingcommunicationinbusinessaretrueEXCEPT:

A.Ithelpstocreatebrandawareness.

B.Itisessentialforproductpromotion.

C.Itisonlynecessaryforlargecorporations.

D.Itplaysacrucialroleincustomerengagement.

E.Itisoftenthefirstpointofcontactbetweenacompanyanditscustomers.

2.Inthecontextofinternationalbusiness,whichofthefollowingtermsreferstothestudyofhowpeopleandorganizationsinteractacrossnationalborders?

A.Globalmarketing

B.Cross-culturalcommunication

C.Internationalmarketing

D.Multinationalcorporation

E.Transnationalcorporation

3.WhichofthefollowingisNOTacommonchallengefacedbycompaniesoperatinginglobalmarkets?

A.Languagebarriers

B.Currencyexchangerates

C.Legalandregulatorydifferences

D.Culturaldifferences

E.Marketsaturation

4.Thepurposeofabusinessplanisto:

A.Outlinethecompanysgoalsandstrategies.

B.Providefinancialprojections.

C.Detailthecompanysorganizationalstructure.

D.Explainthecompanysproductorservice.

E.Alloftheabove.

5.Whichofthefollowingisakeycomponentofasuccessfulmarketingcampaign?

A.Aclearunderstandingofthetargetaudience.

B.Acompellingmessage.

C.Acreativeandvisuallyappealingdesign.

D.Alloftheabove.

E.Noneoftheabove.

6.Whichofthefollowingisanexampleofanindirectcommunicationchannel?

A.Email

B.Socialmedia

C.Directmail

D.Television

E.Alloftheabove.

7.Whentranslatingmarketingmaterialsforinternationalaudiences,itisimportantto:

A.Maintaintheoriginaltoneandstyle.

B.Adaptthecontenttotheculturalcontext.

C.Ensurethetranslationisaccurateandclear.

D.Alloftheabove.

E.Noneoftheabove.

8.WhichofthefollowingisNOTaprimaryfunctionofpublicrelations?

A.Managingthecompanysimage.

B.Handlingmediainquiries.

C.Creatingand