电子商务英语-电子商务英语教学课件unit7.pptx

EnglishForE-Commerce创新职业英语系列教材电子商务英语ENTER

Unit7电子商务竞争E-commerceCompetition进入退出

WarmingUpPart1ListeningandSpeakingPart2ReadingandWritingPart3WorkingOnlinePart4Contents教学目标

Youwillbeableto:1.getthegeneralideaofe-commercecompetition;2.mastertheuseofsomesentencepatterns;3.learnhowtoidentifyyourcompetitors.Objectives教学目标返回目录

Listenandmatchthefollowingpictureswiththecorrespondingexpressions.sellDonlineABCDaAafierceBastrongcompetitorCWarmingUp1234

1.Listenandlearnthefollowingwordsandexpression.facev.面对screenn.屏幕launchv.发动；发起competev.竞争promotionaladj.宣传的beatv.打败；战胜comeupwith提出ListeningandSpeaking

2.Listentothedialogueandfillintheblanks.ListeningandSpeakingDirector:Goodmorning,everyone.Let’sbeginourmeeting.Thistimewe’llmainlytalkaboutthemarketingcompetitionwearefacingnow.Bill,haveyougotanyideasaboutit?Bill:Er...,sorry,Ihaven’tgotanyideasyet.ButAnniemayhavegotsomegoodopinionstosharewithus,haven’tyou,Annie?Annie:Yes.Firstofall,Ithinkweshouldfindoutwhoourcompetitorsare.Thenwehavetolaunchagreatpromotionalcampaign.Director:That’sagoodidea.

3.Listentothedialogueandtickoffthecompaniesmentioned.ListeningandSpeakingA.AlibabaB.AmazonC.TencentD.JingdongE.DangdangF.eBayG.PayPal√√√√√

4.Pairwork.Listenagainanddiscusse-commercecompetitionwithyourpartner.ReadingandWritingcomeupwithanidea：提出一个想法promotionalcampaign：宣传活动strongcompetitor：强劲的对手Tips

1.Readandlearnthefollowingwor