《会展英语》（高职商务英语专业金课系列教材）Unit 3 Booth Sale and Application.pptx

Unit3;Afterstudyingthisunit,youwilllearn:

Asanorganizer:

howtodesignaboothapplication;

howtosellexhibitbooths.

Asanexhibitor:

howtoapplyforexhibitbooths;

howtocancelaboothreservation.;howtodesignaboothapplication;

howtosellexhibitbooths.

;informationdesk

aisle

boothnumber

carpet

boothpersonnel

fascia;Task2Brainstorming:Workingroups.Discusstheproceduresofsellingboothstoanexhibitionorganizer.;RowBooth;CornerBooth;EndBooth;IslandBooth;Thevarioustypesoftradefairboothsareinfluencedbyspaceallocationandaccesstotheaisles.Therearefourbasictypesofbooths:

● Rowboothorin-linebooth(R)

● Cornerbooth(C)

● Endboothorpeninsulabooth(E)

● Blockboothorislandbooth(B)

Rowboothorin-linebooth(R)

Inlineboothsarethemostcommonboothsinatradeshow.Thestandardrowboothorin-lineboothisdesignedtostandback-to-backwithanoppositeroworawallandwillhaveadjacentboothsonbothsides.Onlyonesidefacesanaisle.Thedimensionoftheopenboothfrontisusedtodistinguishanarrow,deepboothfromawideonewhichislessdeep.Thetypicalsizeofaninlineboothis3mx3mor6mx3m.;Cornerbooth(C)

Acornerboothissituatedattheendofarow.Itprovidesaccessfromtwosides—fromtheaislealongtherowandfromtheoneverticaltoit.Acornerboothhasmoresidesaccessibletothepublic,butthesameoverallarea,andisthereforemoreeffectivethanaboothlocatedinarow.Asacornerboothcanbeseenfromtwoaisles,alargernumberofvisitorscanbeexpected.

Endboothorpeninsulabooth(E)

Anendboothorpeninsulaboothisattheendofarow,surroundedbyaislesonthreesides,withanotherboothagainsttheback.Itisqualitativelysuperiortotheabove-mentionedtypes,asitappearsmoreinvitingandmorerepresentativeifusedproperly.Therearetwotypesofpeninsulabooths:

Thefirsttypehasitsbackagainstanin-lineboothortwoin