《国际贸易实务》（高职商务英语专业金课系列教材）Unit+1_教学PPT课件.pptxVIP

国际贸易实务Unit1BusinessNegotiationandContractConclusion

Unit1BusinessNegotiationandContractConclusionContentsObjectivesLead-InCase4ConclusionofaContractDoingInternationalTradeOnlineTheoreticalAnalysis1FindingCross-BorderCustomers2EstablishingandMaintainingBusinessRelationships3ProceduresofContractNegotiationExercises

Unit1BusinessNegotiationandContractConclusionObjectivesAfterlearningthisunit,youwillunderstand:howtofindinternationaltradecustomersbothonlineandoffline;howtoestablishandmaintainbusinessrelationships;howtomanagethebasicproceduresofcontractnegotiations;howtocommunicateduringthenegotiationprocess;howtoidentifythemaincontentsofasalescontract;andhowtodraftasalescontract.Home

Unit1BusinessNegotiationandContractConclusionLead-InCaseTopupisamid-sizedfurniturecompanythatsellsorganiclatexmattresses,focusingonofflinestoresalesinthedomesticmarket.However,itssalesfigureshavebeenshrinkinginrecentyearswhilethee-commercesegmenthasbeengrowingrapidly.ThingsworsenedduringtheCOVID-19pandemic.Inresponsetothechange,Topuphasdecidedtoexpanditsreachbysellingitsproducts.(1)HowshouldTopupfindandreachinternationalbuyers?(2)WhatarethedifferencesbetweenTopup’sinteractionswithinternationalbuyersanddomesticcustomers?Home

Unit1BusinessNegotiationandContractConclusion1)Website/BlogSetupanattractiveandprofessionalwebsiteforyourbusinessandupdateitregularlywithproductandmanufacturinginformation.UseSearchEngineOptimization(SEO)toensureyourwebsiteappearsinrelevantsearches.Additionally,considerSearchEngineMarketing(SEM)andsomeothermethodstoboostvisibility.Startingablogcanalsohelpinformpotentialbuyers.Onceyouhavesettledonamarketforyourexportproducts,thenextstepistofindbuyerswithinthismarket.Therearebothonlineandofflinewayst