全文可编辑-Brand KPIs for health insurance General de Salud in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforhealthinsurance:GeneraldeSaludinMexico

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonGeneraldeSalud’s

performanceinthehealthinsurancemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

60%ofGeneraldeSaludownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•GeneraldeSalud’sbrandingresonatesmorewithGenZ

•GeneraldeSaludgenerallyappealstomenmorethanwomen

•AmongGeneraldeSaludenthusiasts,24%fallunderthehigh-incomecategory

•Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthiness,reliability,andsocialresponsibility

Howdoesthebrandperforminthemarket?•GeneraldeSaludranksoutsidetheTop10inawarenesswithinthehealthinsurancemarket

•ThepopularityratingofGeneraldeSalud