全文可编辑-Brand KPIs for health insurance Metlife in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforhealthinsurance:MetlifeinMexico

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonMetlife’sperformanceinthehealthinsurancemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

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Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

87%ofMetlifeownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Metlife’sbrandingresonatesmorewithMillennials•Metlifegenerallyappealstowomenmorethanmen•AmongMetlifeenthusiasts,35%fallunderthehigh-

incomecategory

•Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthiness,reliability,andsocialresponsibility

Howdoesthebrandperforminthemarket?•Metliferankssixthinawarenesswithinthehealthinsurancemarket

•ThepopularityratingofMetlifeis53%

•Metliferankssecondinownership

•Intermsofloyalty,Metlifeisfi