全文可编辑-brand kpis for hotels Holiday Inn in germany-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforhotels:HolidayInninGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonHolidayInn’sperformanceinthehotelmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

70%ofHolidayInnusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•HolidayInn’sbrandingresonatesmorewithGenX•HolidayInngenerallyappealstomenmorethan

women

•AmongHolidayInnenthusiasts,38%fallunderthehigh-incomecategory

•Consumerswanttheirhotelbrandstohavefriendliness,reliability,andhighvalue

Howdoesthebrandperforminthemarket?•HolidayInnrankssecondinawarenesswithinthehotelmarket

•ThepopularityratingofHolidayInnis34%

•HolidayInnranksthirdinusage

•Intermsofloyalty,HolidayInnisoutsidetheTop10inGermany

•HolidayInnhasascoreof15%formediabuzz

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Sources:StatistaConsumerI