全文可编辑-Brand KPIs for ice cream Calippo in the United Kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicecream:CalippointheUnitedKingdom

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonCalippo’sperformanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

77%ofCalippoconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Calippo’sbrandingresonatesmorewithMillennials•Calippogenerallyappealstowomenmorethanmen•AmongCalippoenthusiasts,38%fallunderthehigh-

incomecategory

•Consumerswanttheiricecreambrandstohaveauthenticity,highvalue,andcoolness

Howdoesthebrandperforminthemarket?

•CalipporanksoutsidetheTop10inawarenesswithintheicecreammarket

•ThepopularityratingofCalippois34%

•Calipporanksninthinconsumption

•Intermsofloyalty,CalippoisoutsidetheTop10inth