牛津译林版（2019）选择性必修 第二册Unit 1 The Mass Media Extended Reading 语言点 课件(共32张PPT)（含音频+视频）.pptxVIP

Extendedreading点击添加标题LanguagepointsAdvertising:thepowerofpersuasion

点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题Languagepointsinparagraph1.Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.Butwhatisadvertisingexactly?Inshort,itreferstotheactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeopletobuyaproductorservice.一天之内，一个人可以看到数百条促销信息广告已成为现代生活的一部分。但是广告到底是什么？简而言之，它指的是推销产品或服务的活动。换言之,它(广告)试图说服人们去购买一种产品或服务。n营销，销售简言之涉及，提及，指的是换言之

political/religiouspersuasion政治/宗教的信仰persuadesb.(not)todosth.说服、劝服某人(不要)做某事into/outofdoingsth.说服某人做/不做某事ofsth.使某人相信某事Persuadev.说/劝服Persuasionn.说服；劝导

点击添加标题点击添加标题Languagepointsinparagraph2.Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.Fromtheancientsimpleadvertisements_______(paint)onoutdoorsignstothecolorful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.广告的历史一直与大众传媒的历史紧密相连。从古代画在户外招牌上的简单广告到智能手机应用程序上多彩的交互式广告，广告和大众传媒携手发展。正如媒体渠道的数量和类型不断增加，广告也在不断发展。与....紧密相连代词，代指前文的historypainted手拉手，联合（）过去分词短语作后置定语n指示牌，标志

点击添加标题点击添加标题Languagepointsinparagraph2.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.As....so引导比较状语从句，意为“正如....一样，......也”.1.so/neither/nor+助动词/be动词/情态动词+主语，倒装结构，表示“某人/某物也这样/也不这样”。你很准时我也一样。Youwereontimeand______________.如果你不去参加婚礼，我也不去。Ifyoudon’tgotothewedding,_________________.sowasInor/neitherwillI

点击添加标题点击添加标题Languagepointsinparagraph2.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.As....so引导比较状语从句，意为“正如....一样，......也”.2.so+主语+do/does/did/be，意在强调，表示该句主语确实做了前面提到的动作或处于前面提到的状态。Don’tforgetyourbrotheriscomingroundfordinner.________________.I’dbettergetsom