全文可编辑-Brand KPIs for neobanking neobrokerage Miio in Mexico-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:MiioinMexico

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonMiio’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

77%ofMiiousersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Miio’sbrandingresonatesmorewithGenZ

•Miiogenerallyappealstowomenmorethanmen•AmongMiioenthusiasts,28%fallunderthehigh-

incomecategory

•Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andcleverness

Howdoesthebrandperforminthemarket?

•MiioranksoutsidetheTop10inawarenesswithintheneobankingneobrokeragemarket

•ThepopularityratingofMiiois15%

•MiioranksoutsidetheTop10inusage

•Intermsofloyalty,MiioissixthinMexico

•Miiohasascoreof14%formediabuzz

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