全文可编辑-Brand KPIs for neobanking neobrokerage N26 in the United States-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:N26intheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonN26’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

50%ofN26usersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•N26’sbrandingresonatesmorewithMillennials

•N26generallyappealstomenmorethanwomen•AmongN26enthusiasts,43%fallunderthehigh-

incomecategory

•Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket?

•N26ranksoutsidetheTop10inawarenesswithintheneobankingneobrokeragemarket

•ThepopularityratingofN26is13%

•N26ranksoutsidetheTop10inusage

•Intermsofloyalty,N26isoutsidetheTop10intheUnitedStates

•N26has