全文可编辑-Brand KPIs for neobanking neobrokerage MyBambu in the United States-外文版培训课件(2025.2).pptVIP
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CONSUMERBRAND
BrandKPIsforneobankingneobrokerage:MyBambuinthe
UnitedStates
ConsumerInsightsreport
November2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact
Introduction:studydetails
ThereportMethodology
ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.
Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.
ThisreportisbasedonMyBambu’sperformanceintheneobankingneobrokeragemarket.
IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.
Design:OnlineSurvey
Duration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500
Sample:Internetusers,aged18-64,quotassetongenderandage
Fieldwork:September2024
2
Notes:
Sources:StatistaConsumerInsightsGlobal,asofNovember2024
64%ofMyBambuusersdisplayloyaltytowardsthebrandIntroduction:keyinsights
Whodoesthebrandappealto?
•MyBambu’sbrandingresonatesmorewithMillennials
•MyBambugenerallyappealstomenmorethanwomen
•AmongMyBambuenthusiasts,43%fallunderthehigh-incomecategory
•Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity
Howdoesthebrandperforminthemarket?•MyBamburanksoutsidetheTop10inawarenesswithintheneobankingneobrokeragemarket
•ThepopularityratingofMyBambuis15%
•MyBamburanksoutsidetheTop10inusage
•Intermsofloyalty,MyBambuistenthinthe
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