全文可编辑-Brand KPIs for smart home Dyson in the United States-外文版培训课件（2025.2）.pptVIP

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全文可编辑-Brand KPIs for smart home Dyson in the United States-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforsmarthome:DysonintheUnitedStatesConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonDyson’sperformanceinthesmarthomemarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

60%ofDysonusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Dyson’sbrandingresonatesmorewithGenX?Dysongenerallyappealstowomenmorethanmen?Dysonrankssixthinawarenesswithinthesmarthomemarket?ThepopularityratingofDysonis27%?Dysonrankseighthinusage?AmongDysonenthusiasts,47%fallunderthehigh-incomecategory?Consumerswanttheirsmarthomebrandstohave?Intermsofloyalty,DysonisoutsidetheTop10inthereliability,honesty/trustworthiness,andauthenticityUnitedStates?Dysonhasascoreof21%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofNovember2024

CHAPTER01Brandprofile