新职业英语市场营销英语（第三版）Unit+2+PPT课件.pptx

下载文档

1
0
约1.6万字
约 52页
2025-05-21 发布于广东
举报
版权申诉
保障服务

新职业英语市场营销英语（第三版）Unit+2+PPT课件.pptx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Unit2

Product市场营销英语EnglishforSalesandMarketing

-2-2025/5/20ContentsWarming-upReadingAListeningReadingBWritingProjectVocabularyandStructureSpeaking

-3-2025/5/20Warming-upWarming-upTask2Warming-upTask1

-4-2025/5/20Warming-up:Task1Theelementsmayincludequality,price,after-salesservice,appearance,function,etc.

-5-2025/5/20Warming-up:Task2

-6-2025/5/20ReadingAReadingA:Task4ReadingA:Task3ReadingA:Task2ReadingA:Task1Forbackgroundinformation,clickHERE.ReadingA

ReadingATheProductLifeCycleEachproducthasitsownlifecycle.Itwillbe“born”,itwill“develop”,itwill“growold”and,eventually,itwill“die”.Thelifecycleofaproductshowshowsalesoftheproductchangeovertime.Kellogg’sNutri-Grainbarwasoriginallydesignedtomeettheneedsofbusypeoplewhomissedbreakfast.Itaimedtoprovideahealthycerealbreakfastinaportableandconvenientformat.Itslifecycleisasfollows:1.IntroductionManyproductsdowellwhentheyarefirstlaunchedonthemarketandNutri-Grainwasnoexception.Fromitslaunchin1997,itwasimmediatelysuccessful,gainingalmost50%ofthegrowingcerealbarmarketshareinjusttwoyears.-7-2025/5/20翻译

ReadingA2.GrowthNutri-Grain’ssalessteadilyincreasedastheproductwaspromotedandbecamewell-known.Itmaintainedgrowthinsalesuntil2002throughexpandingtheoriginalproductbydevelopingnewflavorsandformats.Thiswasgoodforthebusinessbecauseproductioncosts,suchasthecostofnewmachinesorequipment,didnotincrease.ThemarketpositionofNutri-Grainalsosubtlychangedfroma“missedbreakfast”producttoan“all-day”healthysnack.-8-2025/5/20翻译

ReadingA3.MaturitySuccessfulproductsattractcompetitionfromotherbusinesseswhichstartsellingsimilarproducts.Thisisthethirdstageofthelifecycle—maturity.Thisisatimeofmaximumprofitability,whenprofitscanb