全文可编辑-Brand KPIs for pet supply online shop American Pet in Brazil-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforpetsupplyonlineshops:AmericanPetinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonAmericanPet’sperformanceinthepetsupplyonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

83%ofAmericanPetusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•AmericanPet’sbrandingresonatesmorewithGenZ•AmericanPetgenerallyappealstowomenandmen

equally

•AmongAmericanPetenthusiasts,37%fallunderthehigh-incomecategory

•Consumerswanttheirpetsupplyonlineshopbrandstohavereliability,honesty/trustworthiness,andfriendliness

Howdoesthebrandperforminthemarket?•AmericanPetranksoutsidetheTop10inawarenesswithinthepetsupplyonlineshopmarket

•ThepopularityratingofAmericanPetis48%

•AmericanPetranksfourthinusage

•Intermsofloyalty,American