全文可编辑-Brand KPIs for pet supply online shop FurrMeals in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforpetsupplyonlineshops:FurrMealsinIndia

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonFurrMeals’performanceinthepetsupplyonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

67%ofFurrMealsusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•FurrMeals’brandingresonatesmorewithMillennials•FurrMealsgenerallyappealstomenmorethan

women

•AmongFurrMealsenthusiasts,42%fallunderthehigh-incomecategory

•Consumerswanttheirpetsupplyonlineshopbrandstohavehonesty/trustworthiness,friendliness,andauthenticity

Howdoesthebrandperforminthemarket?•FurrMealsranksoutsidetheTop10inawarenesswithinthepetsupplyonlineshopmarket

•ThepopularityratingofFurrMealsis38%

•FurrMealsranksninthinusage

•Intermsofloyalty,FurrMealsisoutsidetheTop10inI