新职业英语汽车英语（第三版）Unit 5+PPT课件.pptx

新职业英语Unit5MarketingStrategy

Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8

()a.acosmetic()b.asoftdrink()c.clothes()d.atoothpaste()e.ahotel()f.amedicine()g.avideorecorder()h.awatchWarm-1Task1Matchthefollowingsloganswiththeproductsorservicestheyadvertise.82141.Lightasabreeze,softasacloud.2.Freshenupwithseven-up.3.Maninventedtime,Seikoperfectedit.4.Cleanyourteethandfreshenyourbreath.5.Let’sspendthenighttogether.6.SaturdayNightonSundayMorning.7.Afriendinneedisafriendindeed.8.Ensuretoeraseyearsfromyourskin.5763

Warm-1Task2RearrangethefollowingpartsofanadvertisementaboutPepsiColatoensurethatitmakessense.b→d→c→e→a

ReadingATextTask2Task3Task4Task5Task1ReadingA

Task1Beforereadingthepassage,seehowmuchyouknowaboutmarketing.1.Marketingconcernseveryaspectofabusinessandcanbedividedintofourareas—the“fourPs”.Doyouknowwhatisthe“fourPs”?Guessit!Ifyougettheanswers,trytoexplaintheroleeachofthe“fourPs”playsinmarketing.ReadingA“ThefourPs”isProduct,Price,PromotionandPlace.

ReadingAProduct

ReadingAPrice

ReadingAPromotion

ReadingAPlace

Whichofthefollowingadvertisingslogansmostimpressesyou?Stateyourreasons.ReadingAWearedrivingexcitement.—PontiacVehiclesPoetryinmotion,dancingclosetome.—ToyotaBeyondrational.—BMW3SeriescarsInSearchofExcellence.—BuickFutureformyfuture.—ChevroletLifeisajourney.Enjoytheride.—Nissanreference

referenceReadingA

TextA-1BMWMarketingMix(theFourPs)StrategyBMWwasestablishedin1916,withheadquartersinMunich,Germany.Presently,BMWisaworld-renownedluxurycarmanufacturer,withapresenceacrosstheglobe.ThemarketingmixofBMWcoversfourPs(Product,Price,Place,Promotion)andexplainstheBMW’smarketingstrategy.ReadingA

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