全文可编辑-Brand KPIs for spirits Gordon’s in Germany-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:Gordon’sinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonGordon’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

73%ofGordon’sconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Gordon’sbrandingresonatesmorewithMillennials?Gordon’sranksoutsidetheTop10inawarenesswithinthespiritmarket?Gordon’sgenerallyappealstomenmorethanwomen?ThepopularityratingofGordon’sis20%?AmongGordon’senthusiasts,45%fallunderthe?Gordon’sranksoutsidetheTop10inconsumptionhigh-incomecategory?Intermsofloyalty,Gordon’sisoutsidetheTop10in?ConsumerswanttheirspiritbrandstohavehighGermanyvalue,authenticity,andcoolness?Gordon’shasascoreof7%formediabuzz3Sources: