全文可编辑-Brand KPIs for spirits Gordon’s in the United Kingdom-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:Gordon’sintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonGordon’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

82%ofGordon’sconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Gordon’sbrandingresonatesmorewithMillennials?Gordon’srankssixthinawarenesswithinthespiritmarket?Gordon’sgenerallyappealstowomenmorethanmen?ThepopularityratingofGordon’sis28%?Gordon’srankssixthinconsumption?AmongGordon’senthusiasts,41%fallunderthehigh-incomecategory?Intermsofloyalty,Gordon’sissixthintheUnited?ConsumerswanttheirspiritbrandstohaveKingdomauthenticity,highvalue,andhonesty/trustworthiness?Gordon’shasascoreof13%formediabuzz3Sources: