全文可编辑-Brand KPIs for second-hand apparel online shops Vinted in India-外文版培训课件（2025.2）.ppt

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2025-05-27 发布于广东
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全文可编辑-Brand KPIs for second-hand apparel online shops Vinted in India-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforsecond-handapparelonlineshops:VintedinIndiaConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonVinted’sperformanceinthesecond-handapparelonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofOctober2024

73%ofVintedusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Vinted’sbrandingresonatesmorewithMillennials?Vintedgenerallyappealstomenmorethanwomen?Vintedranksninthinawarenesswithinthesecond-handapparelonlineshopmarket?ThepopularityratingofVintedis18%?VintedranksoutsidetheTop10inusage?Intermsofloyalty,VintedisfifthinIndia?Vintedhasascoreof12%formediabuzz?AmongVintedenthusiasts,51%fallunderthehigh-incomecategory?Consumerswanttheirsecond-handapparelonlineshopbrandstohavehonesty/trustworthiness,friendliness,andcoolness3Sources:Stati