全文可编辑-Brand KPIs for shoes bugatti in Germany-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforshoes:bugattiinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonbugatti’sperformanceintheshoemarket.Fieldwork:February-March2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

71%ofbugattiownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??bugatti’sbrandingresonateswithGenZsimilarlyto?bugattirankseighthinawarenesswithintheshoeotherbrandsintheindustrymarket?bugattigenerallyappealstomenmorethanwomen?Thepopularityratingofbugattiis20%?Amongbugattienthusiasts,46%fallunderthehigh-?bugattiranksoutsidetheTop10inownershipincomecategory?Intermsofloyalty,bugattiisoutsidetheTop10in?ConsumerswanttheirshoebrandstohavehighGermanyvalue,reliability,andcoolness?bugattihasascoreof9%formediabuzz3Sources: