2025跨代际社媒营销洞察报告品牌互动代际差异（英文版）.pdfVIP

2025SURVEYREPORT

Marketing

across

generations

HowGenZ,Millennials,GenX,and

BabyBoomersengagewithbrandsdifferently

Marketingacrossgenerations

INTRODUCTION

Here’swhatwefound:

Samechannels,Purchasebehaviorisplatform-driven:

verydifferentcustomers53%56%haveboughtvia

ofGenZofMillennials

socialinthepast

46%39%threemonths

ofGenXofBoomers

There’snosuchthingasoneaudienceonsocialmedia.Yourfollowersmay

beinthesameplace,buttheyarenotthesamepeople–andtreating

themasiftheyareiscostingyouattention,engagement,andrevenue.

Channelexpectationsareshifting:

Generationalbehaviorsaren’tconverging.They’reThisreportunpacksinsightsfromourexclusive52%prefertohearfrombrandsonsocial

pullingfurthe