全文可编辑-Brand KPIs for shoes Zapaterías Leon in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforshoes:ZapateríasLeoninMexicoConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonZapateríasLeon’sperformanceintheshoemarket.Fieldwork:February-March2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

69%ofZapateríasLeonownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ZapateríasLeon’sbrandingresonatesmorewith?ZapateríasLeonranksoutsidetheTop10inMillennialsawarenesswithintheshoemarket?ZapateríasLeongenerallyappealstowomenmore?ThepopularityratingofZapateríasLeonis22%thanmen?ZapateríasLeonranksoutsidetheTop10in?AmongZapateríasLeonenthusiasts,42%fallunderownershipthehigh-incomecategory?Intermsofloyalty,ZapateríasLeonistenthinMexico?ZapateríasLeonhasascoreof8%formediabuzz?Consumerswanttheirshoebrandsto