全文可编辑-Brand KPIs for smart speakers Sony in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsmartspeakers:SonyinGermanyConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSony’sperformanceinthesmartspeakermarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofSonyusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Sony’sbrandingresonatesmorewithGenZ?Sonygenerallyappealstomenmorethanwomen?Sonyranksfirstinawarenesswithinthesmartspeakermarket?ThepopularityratingofSonyis33%?Sonyrankseighthinusage?AmongSonyenthusiasts,38%fallunderthehigh-incomecategory?Consumerswanttheirsmartspeakerbrandstohave?Intermsofloyalty,SonyisthirdinGermanyreliability,highvalue,andcoolness?Sonyhasascoreof17%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofNovember2024

CHAPTER01BrandprofileInthissection,weshowthedemographicsandat