全文可编辑-Brand KPIs for smart speakers Panasonic in the United Kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsmartspeakers:PanasonicintheUnitedKingdomConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonPanasonic’sperformanceinthesmartspeakermarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

70%ofPanasonicusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Panasonic’sbrandingresonatesmorewithGenX?Panasonicranksthirdinawarenesswithinthesmartspeakermarket?Panasonicgenerallyappealstomenmorethanwomen?ThepopularityratingofPanasonicis22%?AmongPanasonicenthusiasts,42%fallunderthe?PanasonicranksoutsidetheTop10inusagehigh-incomecategory?Intermsofloyalty,PanasoniciseighthintheUnited?ConsumerswanttheirsmartspeakerbrandstohaveKingdomreliability,cleverness,andhonesty/trustworthiness?Panasonichasascoreof12%formediabuzz3Sources:StatistaConsumerInsi